Anything is Possible When We Work Together
Pfizer and Disney forged a groundbreaking partnership; making Pfizer the first Pharmaceutical to be a Proud Sponsor of the Oscars.
In honor of Hollywood’s biggest night, we created a custom campaign that showcased the importance of the COVID-19 vaccines and boosters by celebrating the role they played in bringing entertainment back to the world. Together we delivered awareness that combatted the nationwide COVID-19 fatigue and drove home the importance of staying up to date on the latest boosters available.
PartnershipOverview
PerformanceInsights
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